What Happened After They Told Me I Couldn’t Write (True Story)


What Happened After They Told Me I Couldn’t Write (True Story)

Content Marketing is CRITICAL for online business success these days.

The problem is that most people who teach it stop at the point of creating content. Which is just plain STUPID!

While creating profitable content is essential, there is a LOT more you can do with your content. That’s why I feel grateful to have learned about creating content from the man, the myth, the legend – the very own King of Content, and my personal friend Jeff Herring. (insert sitcom applause)

He expands Content Marketing into 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

So I reached out to Jeff and begged…in the most classy and chic way of course, for him to share his wisdom with my community…and like the cool dude he is – he didn’t bat an eyelash before he said “I’M IN!”.

So here’s Jeff’s story and a little about his own struggles with content and business and how he’s overcome them to the point of clearing 7 figures in multiple businesses.

After you read this, I’ve got a REALLY special treat for you!…

Hey guys, Jeff here!

A funny thing happened along my entrepreneurial voyage…

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80’s/early 90’s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

So then in 1994 I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this?

Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

What’s The Next Step?

1. Leave a comment telling me about your content creation struggles.  What is your biggest hurdle to overcome with your content?  I’m creating a content creation webinar specifically for the Chic Geek Academy community so let me know in the comments below what area(s) of content creation you would like me to dive into for you.

2. Do you have friends that struggle with creating their content? Do them/me a huge favor and share this article with them.