Top 10 Mistakes to Avoid on Social Media


Top 10 Mistakes to Avoid on Social Media To help you avoid the pitfalls of Social Media I’ve put together a list of the top 10 Mistakes you MUST avoid on Social Media.

But, first…

You need to figure out WHERE your leads are hanging out. You can’t reach out to that which is not there, so don’t try and tackle every Social Media site just because.

The truth is, there’s rarely a community that’s truly active on all Social Media platforms. Instead, focus on one to two platforms (to get started) that have the highest percentage of your target audience on them.  Once you’ve got those dialed in and running smoothly THEN you can explore and engage on other social media sites.

After you’ve chosen the two social media sites you want to focus on, go through the following list and make sure you’re not breaking any cardinal rules or committing social media suicide.

Here’s is a list of the Top 10 Social Mistakes to Avoid:

1. Giving Up Too Soon

You know what they say about a watched pot never boiling…well the same goes for Social Media. The internet is open 24/7 so there are things happening that you may not be able to see. Traction takes TIME, so be patient with your results. You will get results when you least expect it.

2. Talking Not Listening

Social Media is about reaching new leads and building real relationships. So, just like in the real world people want to know you care and that you’re listening to them. Don’t force your message on Social Media. Instead ask questions and LISTEN to the answers. These answers will tell you what you need to do next by default, as your leads will tell you WHAT they need. If you’re talking you’re not going to hear what they are asking you for.

3. Ranting

We have ALL seen it and probably done it, but it’s not right. Airing your dirty laundry or empower negativity by ranting is inappropriate and detrimental to your value. It will silence your REAL message. IF you have something “rant like” to share put a learning spin on it if you feel it is a good lesson to learn from. But don’t EVER just vent, that’s what friends and family OFFLINE are for!

4. Unrealistic Intentions

Millions aren’t made in a day, certainly not for most of us and certainly not on Social Media. Don’t set yourself up for failure. Make realistic expectations and goals and make a realistic timeframe to get them done. If it took you a week to setup your Pinterest account and get your boards dialed in, don’t expect 100 followers to find you overnight. If you aren’t certain what a realistic timeframe is, start reaching out to others in your market and see what they are doing and how they are doing it.

5. Posting About Yourself

Contrary to what we like to tell ourselves, people don’t subscribe or join a community to learn about the owner or even the company or brand. They come to see what you have that will help them. So, don’t post about YOU, post about how you can help THEM. Do you think anyone registers on Facebook to learn about Mark Zuckerburg? Sorry Mark, I don’t think so. They come because of what Facebook does for them. The hype will come for you after you’ve established your quality and they’ve gotten to know you through your value and solutions.

6. Promotions Only

Social Media has never and will never be for the SOLE purpose of promoting you or your products. Now I’m not saying you shouldn’t promote your paid content, but just like every other type of campaign…you should build your leads UP to your sales offer. Don’t be the salesly douchebag that bombards your followers with sales offers. Instead leverage campaigns to qualify them and get them ready for your killer offer.

7. Black Hole Profiles

Social Media profiles should be setup using the same principles of any other webpage. Remember your 3 objectives…Add Value, Capture Leads and Make Money. Many business owners drop the ball when they build their profiles on Social Media by cluttering things up with bright and shiny shit. Each and every Social Media platform has features that allow you to create your sales funnel within the platform. So, utilize these tools to create your sales funnel within the platform and leverage social media as another stream of leads and profits to your list.

8. Letting Social Media Do The Work

You can’t just blast things into the Social Media hemisphere and expect the platform to do the work for you. It’s called SOCIAL for a reason, you need to be there to be social, otherwise you’re just a fool with a couple Social Media accounts. There are a lot of ways to automate your Social Media tasks, but you can’t automate yourself. You still need to show up for it to truly be a social network.

9. Not Engaging

Posting something is NOT engagement, it’s posting something. You need to ENGAGE your fans to create the real relationships necessary for success on Social Media. The best ways to do this are by: Asking questions, sharing humor or motivation quotes and asking for opinions. Bottom line, you have to GIVE to GET on social media so bring you’re “A” game and give them the BEST of you!

10. Worrying About The Numbers

A lot business owners worry too much about their numbers on Social Media. Would you rather have a 1000 fans that don’t care about you or your content, or 100 fans that trust you, can’t wait to see what you come out with next and always share your message for you. Your numbers WILL come, but remember, small numbers doesn’t necessarily mean SMALL possibilities or small impact. If you’ve got 5 loyal fans that adore you…you BEST be treatin them like the gems they are. Eventually word of mouth will spread and targeted leads will find you.

Top 10 Mistakes to Avoid on Social Media

Now I’d love to hear from you! Is there a mistake you see folks making on social media all the time that was left off of my list?  Have you broken any of these rules…. come on, fess up (I know I have)?!  I’ll be reading all your comments, so don’t be shy!

And hey, if you know anyone that is or has broken any of these rules or needs a “gentle reminder” do them a favor and share this article with them. They (and I) will love you for it! (Big ass virtual high five)