5 Straightforward Ways to Create Genuine Scarcity

One tactic many use in their sales copy is scarcity and I get it.  Some Goo-roo told you to use scarcity in your sales pitch to double, triple maybe even quadruple your sales. Blah, blah, blah! Yes, scarcity can help increase conversions and sales but… ONLY if it’s genuine! Whether you’re selling online or in […]

4 Type of Emails You Need to Create Raving Fans

Email Anxiety, is it real? HELL YEAH! Sending out emails can be scary…hoping you don’t frighten anyone into unsubscribing or even worse, be called a SPAMMER. While there’s no “one size fits all” rule that applies to sending emails to your email list, there are best practices. So don’t panic! I’m going to walk you […]

10 Ways To Build Influence With Your Email List

Trust is CRITICAL when it comes to fostering a profitable email list, but guess what is equally as important? INFLUENCE! Influence drives, inspires, is unwavering, and causes people to take action. Influence is about getting people to actually do something. Influence is NOT the same as Popularity! “Popularity is fleeting. Influence lasts” Popularity is when […]

10 Ways To Build Trust With Your Email List Quickly

Now that you’ve began driving traffic to your Opt-in page, now you’re probably wondering how you can profit from these new leads quickly without turning into a sleazy, salesy (very technical terms, I know) dbag? As I’m sure you’ve heard me say at least once or twice, the profitability of your list is not in […]

How To Leverage Webinars To Grow Your Email List

One of hottest list building tools for brands these days are webinars.  And for good reason. They are a great way to engage and interact with your community, they’re stellar for training and selling, and they’re easier then ever to create and promote. (Hint: lead generating GOLD) Actually, there’s more reasons that those. Here are […]